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INFORMATION FOR ADVERTISERS

The Biological Bulletin, published since 1897 by the Marine Biological Laboratory in Woods Hole, Massachusetts, is a trans-disciplinary international journal that publishes outstanding experimental research on a wide range of organisms and biological topics, with an emphasis on marine models.

Targeted at a broad scientific audience worldwide, the content encompasses the fields of Neuroscience, Behavior, Physiology, Biomechanics, Ecology, Evolution, Development, Reproduction, Cell Biology, Symbiosis, and Systematics.

We publish six times a year, in February, April, June, August, October, and December.

Circulation

ONLINE ADVERTISING

The online version, Biological Bulletin Online, averages 500,000 hits per month.
All content, back to 1897, is free online after one year.

Banner ads with a hyperlink to your web page are available in a new, larger size. The ad will appear on every page of the site, including the home page, search pages, and article pages.

Rates: $1000 per quarter - $3500 per year

Specifications:
- Banners may be sent on PC formatted disks or as an email attachment to ad administrator
- Screen size: 468 pixels wide x 60 pixels high
- File format: Interlaced, nontransparent, jpg or gif
- File size: 20k maximum (ideally, less than 10k, for quicker loading)
- Bit depth: 5-bit color maximum
- Alternative text: A very short (less than 5 words) description of the ad for people who have image loading turned off or are using a browser that does not display images.
- Include the URL to which the banner should be linked

Deadlines:
The 20th of the month preceding the date of the issue (i.e., January 20 for the February issue; March 20 for the April issue, etc.)

For additional formatting information, visit http://www.cenveo.com/ads/guidelines.asp

PRINT ADVERTISING

Rates:

Black & White:

Size 1x 3x 6x Measurements
Full page $1100 $1050 $1000 7.5" wide x 10" deep (w/o bleed); 8.5" x 11.25" (w/bleed)
1/2 page $875 $825 $750 (H) 7" wide x 5" deep; (V) 3.5" wide x 10" deep
1/4 page $560 $525 $500 3.5" wide x 5" deep

Color:

In addition to the black & white rates above, color will be charged as follows:

2-color: $490      3- and 4-color: $1200

Specifications::
- Digital files preferred: tiff, eps, pdf, and pdf/X-la
- Proof required; ad must be complete and at 100% size
- Document size should include necessary bleeds: minimum bleed allowance is 1/8” each side
- All fonts and graphics must be embedded
- Resolution minimum: 300 dpi for full color or grayscale; 1200 dpi for bitmap
- Color ads must be in CMYK mode

Deadlines:
The 10th of the month preceding the date of the issue (i.e., January 10 for the February issue; March 10 for the April issue, etc.).

PRINT AND ONLINE SPECIAL OFFER

Free banner ad with commitment for 6 consecutive 3 and 4-color print ads

Contact::
Advertising Administrator
The Biological Bulletin
Marine Biological Laboratory
7 MBL Street
Woods Hole, MA
Voice: 508-289-7402
Fax: 508-289-7922
Email: lreuter@mbl.edu

NO AGENCY DISCOUNTS


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